Dissecting an advertising composition

Colour scheme is analogous this means that colours appear in the colour wheel beside each other, blue and green feel cool and refreshing together and have strong associations with nature. Bright green excites the eye it is a very active colour this is emphasizes the product well also because the rock is quite dark contrast is high in this area also

simplifying and isolation of the subjects by selective focus which has subduing the background slightly out of focus.

Balance is created simply by an even amount of subject interest throughout and also balance of positive and negative space which fills the frame exactly like talked about in the hand out it feels as if you are too close to the situation  this idea is also created by the models not making eye contact  this puts the viewer into observation mode  a glimpse into a thoughtful private moment because the male is looking outside the frame it creates an element of unknown.

High contrast and bright colour create interest and snap,

Lines creates be the models lims  are leading from the outside edges of the image towards subjects faces the women with a facial expression of bliss and the man a thoughtful expression. Form and unity is achieved by the overlapping of models

Arms crossed is normally defensive body language, in this image however females body language suggests that she is simply holding onto that moment luxuriating in it.

The pose from the man looking out thoughtfully reaching out looks very similar “michelangelo creation of adam” actually alot of this brands advertising reminds me of michelangelo

A dramatic angle, low angle which makes people look more dominant and powerful is achieved by interesting means models are lying down eg if you photographing a person sometimes it's easier to get them to move.

The action and movement is captured in background sea spray in mid flight

Texture is created here also as light reflects as it catches the edges of hard wet rocks.

Clouds have been photoshopped into the water discreetly to enhance the effect

closeness, carefree, contemplation, expression, interaction, leisure, relaxation, thoughtful
http://iluxurystyle.com/people/models/lara-stone-for-the-latest-ck-jeans-ad-campaign.html

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